The why.
The how.
The vision.
The why.
Most of us love the taste of meat, yes. But we all love our environment a little bit more.
That's why we are raising awareness for the protection of our planet and providing Europe's growing number of conscious connoisseurs with a contemporary and tasty alternative to conventional meat. Planted meat from plants.
The how.
Making the world a bite better. In large bites.
We bring healthy and delicious plant-based proteins with a perfect consistency and fibre to the table. Together with you, we will put an end to the slaughter madness, reduce pollution and make the world not only better, but also more delicious.
The vision.
We want to revolutionise the way meat is perceived and consumed globally. To initiate a fundamental rethink to reduce the devastating consequences of livestock farming on our planet.
We fight for: taste, environment, animal welfare and health!
Our
manifesto.
Our world is changing dramatically. Glaciers are melting. The world population is growing. Every day millions of animals are slaughtered. Treated as if they had no feelings, no heart, no soul. One thing is certain: we humans cannot go on like this.
At Planted we stand for a new consciousness. A new attitude. A new way of thinking and acting. We challenge entrenched structures and ways of thinking and strive to change learned behaviour. By redefining meat for ourselves and society. All thanks to our love of good food and our passion for science.
We live by our convictions. Our vision to make the world a better place - without chemicals, without excuses and without compromise.
There is no alternative - no plan B. We know: it's not easy to change a culture. But it is necessary. And above all, it is time. With full conviction and faith in our products we have started our own revolution - for a better climate, for greater fairness and for more animal justice. Without losing sight of what makes our product so great: the best taste and a unique texture.
Determined, with pleasure and hand in hand. Bite by bite.
Chris, Eric, Lukas & Pascal
& the Planted team
What we fight for.
Taste
Our goal is to provide a delicious eating experience - 100% natural and without compromising on taste and eating habits.
Environment
We are committed to the sustainable and fair use of global resources and the protection of our environment.
Animal welfare
We believe in treating animals with dignity and love instead of exploiting and slaughtering them.
Health
We do not use any additives, chemicals, gluten, soya, GMOs, antibiotics or hormones.
Taste
Our goal is to provide a delicious eating experience - 100% natural and without compromising on taste and eating habits.
Environment
We are committed to the sustainable and fair use of global resources and the protection of our environment.
Animal welfare
We believe in treating animals with dignity and love instead of exploiting and slaughtering them.
Health
We do not use any additives, chemicals, gluten, soya, GMOs, antibiotics or hormones.
Taste
Our goal is to provide a delicious eating experience - 100% natural and without compromising on taste and eating habits.
Environment
We are committed to the sustainable and fair use of global resources and the protection of our environment.
Animal welfare
We believe in treating animals with dignity and love instead of exploiting and slaughtering them.
Health
We do not use any additives, chemicals, gluten, soya, GMOs, antibiotics or hormones.
The first stone.
When Pascal was working in the USA in 2017, he became aware of various meat replacement products. So he contacted his cousin Lukas, who was about to complete his doctorate in food process engineering. ETH Professor Erich Windhab brought them together with ETH PhD student Eric, who has a deep understanding of wet extrusion process. The team was completed by Christoph, a financial expert with a lot of experience in gastronomy.
2018
Research, experiment, taste.
Spring 2019
Kick-off with the ETH Pioneer Fellowship. Now it's time to present, cook and convince.
Summer 2019
Company foundation, the own webshop and the first restaurants with planted.chicken on the menu.
Autumn 2019
7 million swiss francs from the financing round and kick-off for the construction of the production plant & offices in Kempthal.
January 2020
Product launch at the first major retailer in Switzerland - planted.chicken launch at Coop!
03 July 2020
Planted celebrates its birthday!
Summer 2020
Eureka! The production in Kempthal is in operation. 3 products, 32 full-time employees and still hunger for more.
Our partners.
We combine science, industry know-how and passion to meet the global demand for proteins. This is what we do - together with our partners.
